Bertelsmann Ranking 2023: Dynamics of occupational demand in Germany

Which professions are currently in high demand? Where is there a greater need for workers compared to previous years – and where is there less? The Bertelsmann Foundation answers these questions with its 2023 profession ranking. The analysis is based on an evaluation of around 45 million online job advertisements posted between 2019 and 2023. For around 1,200 occupations, the analysis determined how much demand there is for them, whether there are regional differences, and how demand has changed over time.

The results of the ranking show that in almost half of Germany's districts, logistics assistants are the most in-demand profession. Salespeople also appear at the top of the district rankings. Nationwide, however, office and secretarial staff rank first in job advertisements. Over the last three and a half years, there has been a particular increase in job advertisements in the health, social services, teaching, and education sectors. Between 2019 and 2020, the proportion of advertisements in this sector rose by 3.5% of the total number of advertisements – certainly an effect of the coronavirus pandemic, during which around 9,000 nursing staff left their jobs. Another factor likely triggered by COVID-19 is a slump in job advertisements in the service, tourism, and trade sectors, which can be attributed to lockdowns, travel restrictions, and other measures. In 2023, however, job advertisements in this sector were almost back to pre-COVID-19 levels. Currently, it is once again becoming clear that there is a particular demand for skilled workers and managers who perform (highly) specialized work.

We were also interested in the following topics:

• Work culture: The work team as a second family and the office as a real home? It shouldn't be that way, writes Taraneh Tahari in Neue Narrative, providing detailed reasoning for her point of view.

• Home office: The division of working time between home/remote office and actual presence in the office remains a contentious issue. However, according to a survey, most company bosses are currently planning to severely restrict home office options again.

• Health: There is nothing wrong with being committed to your job. However, it becomes problematic when work becomes an addiction. Three experts explain what you can and should do in this case in Spiegel.

• Finances: How good is your salary – compared to the rest of Germany and compared to your own professional group? Often, this is not so easy to determine. For this reason, t3n has collected figures and comparison options.

On a related note: You can register for our CHECKPOINT Political Consulting, the career fair for entering and switching to political consulting, on November 2, 2023, in Berlin. More information, participating consultancies, and tickets can be found here. If you are looking for something other than political consulting and public affairs, we recommend the PEOPLE & CULTURE Festival organized by our partner media:net berlinbrandenburg. On November 8, 2023, innovative and creative companies from the capital region will present themselves at the Colosseum cinema in Berlin under the motto “Filling the Gap.” We will also be there with a politjobs booth. Free tickets are available here.

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