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The Swiss Media Publishers Association (VSM) is the industry organization for private media companies in Switzerland, focusing on print and digital media. It brings together over 70 companies and industry-related associate members who publish newspapers and magazines and operate various news platforms and electronic media.
Together with its two sister associations, MÉDIAS SUISSES and STAMPA SVIZZERA, the VSM is committed to protecting the interests of private media companies in Switzerland. The Publishers Association was founded in 1899 and is based in Zurich.
The VSM is committed to protecting the common ideological, political, economic, and legislative interests of private media companies vis-à-vis the public, political institutions, authorities, business, associations, and organizations in Switzerland and abroad.
The VSM is a member of the Press Council, the European Newspaper Publishers Association EMMA-ENPA, and WAN-IFRA (World Association of News Publishers).
The MEDIENINSTITUT, which is affiliated with the VSM, focuses on market development, bundles the associated interests of its members, and is committed to promoting media literacy among young people and high-quality education and training in the media industry.