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In the battle for skilled workers, employers are increasingly focusing on “hard” benefits rather than “soft” extras. This is shown by an analysis conducted by the Bertelsmann Foundation.
The fruit basket is a thing of the past. In the battle for skilled workers, employers are increasingly focusing on “hard” benefits, such as special payments or employee discounts, rather than “soft” extras, such as the promise of flat hierarchies and a good working atmosphere. This is the finding of an analysis of around 34 million online job advertisements using data from the Bertelsmann Foundation's Job Monitor. Remuneration-related benefits now dominate the benefits offered and are mentioned in around 67% of job advertisements. Flexible working time models are also increasingly included in advertisements and are offered in 37% of job postings.
When it comes to salary information, the old saying still applies: “You don't talk about money.” Only around one-third of all job advertisements contained salary information. Salary transparency varies considerably depending on the level of activity. While salary information is particularly rare for higher-skilled positions, job advertisements for lower-paid jobs in the assistant and skilled worker sectors contain salary information much more frequently.
Collective bargaining agreements make a positive contribution to transparency, with strongly regulated framework conditions that make salary structures much more visible and also reveal a broader spectrum of benefits. This contributes to a clear increase in attractiveness, especially for unskilled and skilled workers.
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