Trend study: Youth in Germany 2024

How is Gen Z doing in this country? This is examined in the trend study “Youth in Germany 2024”, which was published yesterday and is causing a stir, particularly because of its findings on the voting behavior of Gen Z. But the study also looks at the world of work: How do young people feel about their jobs?

Fundamentally, the study contradicts the preconception that Gen Z is lazy and unwilling to work: around 70% of those in employment among the respondents say they enjoy working. However, it is important that the work can be organized according to their own ideas and conditions: in addition to a good working atmosphere and work-life balance, this also includes the payment of overtime. The study also asks specifically which factors particularly motivate Gen Z to perform well: above all, this includes money, with around 51% of respondents citing the monetary aspect as one of their top three motivating factors. This is followed by enjoyment of work (41%) and the opportunity to achieve their own goals (31%). Far behind in the rankings are team spirit (14%), career opportunities (18%), and the feeling of doing a good job (19%).

The authors (Simon Schnetzer, Kilian Hampel, Klaus Hurrelmann) of the study also emphasize that Gen Z often struggles with demotivation in light of the current economic and political crises. However, this can be remedied by paying attention to the needs of the younger generation and implementing their demands – which would also benefit other generations: greater flexibility, better pay, and general consideration for one another are desirable for all employees.

We were also interested in the following topics:

• Social crises: Trust in politics has declined significantly in recent years. The Hans Böckler Foundation explains how relief for lower income groups could help here.

• Hannover Messe: Last week, the world's most important industrial trade fair took place in Hannover, showcasing innovations from various sectors. The Tagesschau summarizes what Chancellor Olaf Scholz hopes to achieve and which aspects he addressed in his speech at the opening of the fair.

• Equality: Around 80% of women have experienced age-related discrimination in the workplace. This is shown by a study by the Canadian equality organization Women of Influence, which examines the global consequences of such discrimination.

Starting or switching to a career in the political consulting industry? Come to our CHECKPOINT Political Consulting event on May 16 in Berlin. Meet renowned political and communications consultancies such as 365 Sherpas, Serviceplan, Miller & Meier, FleishmanHillard, Brunswick, and many more in person and gain an authentic insight into everyday consulting life. All information and tickets can also be found at ckpt.org.

This text first appeared as an editorial in the weekly politjobs newsletter. If you would like to receive this newsletter with the latest jobs in politics directly by email every Wednesday, you can subscribe to it here.

Spread the word: Do you have friends or acquaintances who are also interested in political jobs? Feel free to forward the registration form for our newsletter.